How to win in China: Top brands share tips for success

BBC

"This is an opportunity for well-known and well-supported international brands to make their move as consumers start to value quality and experience as much as price." So how do you create a brand that works in China? We asked the companies on our list and 11 of them; Coca-Cola, McDonald's, Nike, L'Oreal, Apple, Samsung, Adidas, Armani, Omo, VW and the number one brand KFC gave us the lowdown on how it's done.

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