Canada’s environmental technology companies know there are huge pollution problems in China, but many are not sure if they have what it takes to enter that growing market. No one wants to be the first one to try something, but you have to start somewhere. Knowing whether you can “play ball” in the Chinese market will help.
Not quite Jeff Foxworthy’s “You Might be a Redneck If”, but knowing if you are ready to do business in this market is essential for any Canadian company in the Cleantech sector thinking about exporting to China.
Once you understand your position and capabilities in regards to China’s market, there are a few more details to consider:
Even when you know you are a prime candidate to enter the Chinese market with environmental solutions for pollution reduction knowing how to do it is not always clear. In such a complex market, you may need support from other experts to help you understand your options.
If you find you are not yet a candidate for China’s market but you would like to be in the future, there are organizations and expert who can help.
With China’s great need for pollution controls on the rise, Canadian Cleantech companies are well-positioned to take advantage of the massive opportunities. It is time to take a step into the unknown and discover how close you are to providing what that vast market requires. More information about the business environment and key industries in China can be found in this China Country Overview.
Lynn Côté is a Sector Advisor, Infrastructure and Financial Services Group with the Business Development team at Export Development Canada (EDC). With over 24 years of EDC experience, Lynn has worked in a variety of roles. During the past 5 years working as a Sector Advisor, Lynn has been responsible for the development of strategy, tactics and industry knowledge development for a variety of sectors including the Resources Group focused on Forestry and Livestock and the Light Manufacturing Group focused on apparel, food, logistics and the plastics and packaging sectors. Lynn is now an integral member of the Infrastructure Group focused on environmental technologies and clean technologies. Lynn has a BSc from Concordia University.
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