China E-Commerce Confusion Catches Australian Retailers on the Hop

Reuters

Australian retailers and manufacturers are rejigging their business models and reviewing strategies to sell goods into China amid confusion over a threatened government crackdown on e-commerce platforms.

Supermarket giant Woolworths Ltd late last year sacked an Australian online retail specialist it had hired specifically to spearhead its drive into online sales in China, a source told Reuters, replacing it with a Shanghai-based firm.

Other retailers, including supplement provider Mr. Vitamins, are also reconsidering their options after a move by China last April to raise taxes on goods bought on overseas e-commerce platforms failed to put the anticipated dampener on China's booming e-commerce market.

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