CEOs stress localization for MNC growth

China Daily

The lackluster global economy has underscored the localization strategy for big multinational companies as they struggle to maintain growth, CEOs of global giants like Lenovo and Coca-Cola said on Thursday at a forum in southwest China. The ability to grasp local markets has proved vital for the success of Coca-Cola, the US-headquartered beverage company that has sold its products to over 200 countries, said its CEO Muhtar Kent.

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