China’s Sport Sector Could Be the Next Big Growth Market

South China Morning Post
China’s sports industry could be about to come of age, as growing public enthusiasm for participatory athletic events coupled with the government’s efforts to promote sport awareness are seen as powerful catalysts for a sector still at an early stage of development by global standards.

In a national strategy spearheaded by the General Administration of Sport, China plans to build 100 towns dedicated as centres of sporting excellence for various disciplines in coming years.

The campaign is part of China’s effort to grow its domestic sports industry and provide more facilities for people to exercise.

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